4 October 2026
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More Sales or Better Sales? How Should Businesses Maximise Festive-Season Revenue Without Sacrificing Margins?
India’s festive season creates an extraordinary sales opportunity, but rising revenue does not automatically translate into higher profitability. Redseer estimates that Indian e-commerce generated ₹60,000–62,000 crore in gross merchandise value during the first 11 days of the 2025 festive sales, growing 20–22% year-on-year. Yet discounts, marketplace commissions, advertising, delivery costs and inventory risks can absorb…