2 March 2026
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India’s GI Saree Economy: A High-Value Business Opportunity
India’s saree is often viewed as cultural attire. From a business perspective, however, it represents one of the largest under-leveraged heritage economies in the world. At the intersection of tradition, employment, intellectual property (GI tags), and global sustainable fashion demand lies a scalable business opportunity waiting to be organised, branded, and monetised. This article analyses…